An adorable advertising campaign for an innovative and sustainable product.

 

A greener future with TERRA biodegradable nappies – made with natural, sustainable, and renewable materials.

 
 

CLIENT

TERRA

Team

Greg Kramer
Kei Serrano
Pamela Du Toit

PROJECT

Advertising
Marketing
Photography

 

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TERRA is passionate about being at the forefront of sustainable products that are convenient, gentle on its consumer, and even gentler on the environment. They strive to use sustainable and organic materials in every product, packaging, and manufacturing process. TERRA’s range of high-quality nappies, wipes, and other personal care products is the most sustainable on the market.

What we’ve accomplished:

 

1.

TERRA approached Partisan Advertising to provide a holistic approach to creating a video for their new flagship product, the TERRA Biodegradable Nappies.

The video will be posted on their new website and used as one of their primary collaterals when presenting to prospect distributors in New Zealand and internationally.

All the work before on-site filming was done remotely. This includes conceptualising, storyboarding, scriptwriting, talent and venue scouting, 3D illustrations, props gathering, product packaging mock-ups, etc.

The challenge of putting together a video for their next flagship product range during a pandemic lockdown is one we were happy to take on. From working together with different TERRA managers to liaising with suitable suppliers and contractors, Partisan Advertising delivered the required video while adapting to changes in lockdown and staying flexible when briefs change (i.e. changes in concept and product requirements, filming pick-up shots, etc.).

2.

While plans for the TERRA Nappy video are underway, Partisan Advertising was given the opportunity to take stand-alone product photography to ensure consistency and quality of content across TERRA’s digital and social media, as well as in printed collateral.

3.

Along with the TERRA Biodegradable Nappy video project, the client also required model and product photography, with the same talents, on-site at the venue where the video was shot. Partisan Advertising photographed and styled the models and products, producing the required images for quality stock content for TERRA.